The digital landscape has changed significantly over the last few years and the way we browse online has changed with it. Statistics indicate that mobile internet usage now surpasses desktop usage, so having a mobile-friendly website is no longer just an option — it’s essential for the success of your business.
This shift in consumer behaviour has emphasized the importance of having a mobile-friendly website, and if your company has a poor online experience for mobile users then you risk losing out on a considerable portion of your customer base.
You might have already checked your website using the Google mobile-friendly testing tool and received a thumbs up. However, this is just one piece of the puzzle, and ensuring your website provides a satisfying user experience is crucial. Luckily, the experts here at Breeez have compiled this checklist to help — take a look through and see if your website gets top marks!
Is your mobile navbar compact?
When building a mobile-friendly website, you may assume you can just replicate your desktop nav. However, because mobile device screens are much smaller, it’s crucial to have a compact and accessible navbar.
You can use a hamburger menu to condense all the navigation options behind a single icon. This avoids overwhelming the screen with excessive buttons. Once clicked on, this will reveal a dropdown or side menu listing the various site pages, so make sure the important pages are positioned at the top.
Consider the size of your buttons
Mobile users typically rely on touchscreens, so it’s important to create buttons that are easy to click and tap. The optimum size for a mobile button is 7-10mm, and well-designed buttons can reduce the chance of misclicks and improve the overall user experience.
Is your layout mobile friendly?
As mentioned above, mobile screens are much smaller, so designing a mobile-friendly layout requires careful consideration of this limited space. Don’t include mountains of information and completely overwhelm the user; instead, prioritize a clear design with clear goals.
Can you click to call?
For most businesses, featuring your phone number on your website is an essential way to establish direct communication with potential customers. Implementing a click-to-call functionality allows users to contact your business with the simple touch of a button. By reducing the steps needed for a potential client to reach out, you encourage immediate action.
Does your mobile site cater to the ‘thumb zone’?
Most mobile users hold and operate their device with one hand, using their thumb to navigate around a site. The thumb zone refers to areas of the screen that are easily reachable when holding a cell phone with one hand.
Placing important elements, such as navigation buttons and critical information, within the thumb zone allows users to comfortably interact with your website with minimal effort. While most websites position the hamburger menu at the top of the page, it is recommended to feature this at the bottom of the screen to make it easily accessible.
Consider the accessibility of your site
Does your site feature an illegible font? Perhaps the color contrast has made your text difficult to read? When building your site, it’s important to ensure it is accessible and easy to read — otherwise, this can make for a frustrating user experience. Consider the colors, font, text size, and color contrast — and remember to never overlay text on two or more colors.
Avoid huge spaces
As mentioned above, when designing a mobile site, it’s crucial to be mindful of the limited screen space. You should avoid leaving large, empty spaces that make it difficult to find crucial information. Instead, prioritize an organized layout that ensures important information is readily available without excessive scrolling.
If you need support ensuring your website is mobile friendly, the experienced web design and development team at Breeez is here to help. As a full-service digital marketing agency, we can provide you with all the tools you need to grow your online presence.
Operating out of our base in Charlotte, North Carolina, we work with businesses nationwide — get in touch with our experts today to find out more.